The principal purpose of this statement is to assist student aff airs pr ofessionals (individuals who ar e administrators, staff , faculty , and adjunct faculty in the fi eld of student aff airs) in r egulating their own behavior by sensitizing them to potential ethical pr oblems and b y providing standards useful in daily practice. Observance of ethical behavior also benefi ts fellow professionals and students due to the effect of modeling. Self-regulation is the most effective and preferred means of assuring ethical behavior . If , however, a professional obser v es conduct by a fellow professional that seems contrary to the provisions of this document, several courses of action are available. Suggestions to assist with addressing ethical concerns are included in the Appendix at the end of this document.